Businesses all over the world are more pinched than ever these days — but one cost you definitely shouldn't skip out on is hiring a graphic designer. It may feel like this is a job you can do in-house, especially if you're already quite handy with a computer. However, designing everything from posters to print ads, packaging to pamphlets and websites to widgets is actually a lot more complicated than it looks. Even producing something that looks great, both to you and your staff, may not have the effect and impact you're looking for in the market. Only a graphic designer can guarantee that. Here's why.
Start with the simplest advantage — that a graphic designer can potentially get the job done much faster. You might spend hours putting together one attempt that you like the look of, whereas a graphic designer can come up with several different quick drafts for you to choose from in the same timeframe. This frees up your time to spend on things only you can handle — and chances are, you'll like the end result much better, too.
Advertising is a strange beast, and sometimes the most arresting and communicative designs can seem counterintuitive to business owners. Graphic designers, on the other hand, have professional experience with creating designs which say exactly what you want them to about your brand. For example, certain colours convey different messages to consumers, so selecting one colour over another could be beneficial.
Even if you can get a design to look good on your computer screen, it's not always simple to transfer that to a physical document — or, indeed, to your website. Different image dimensions translate differently to print, and they're measured differently. Graphic designers are familiar with the ratio of pixels to centimetres they need to ensure that the design looks clear and professional when printed, whether it's on a business card or a banner.
Essentially, it's just worth remembering that graphic design is a skill as much as any other job is. While it is possible to learn how to operate a design program and have a go yourself, it's nearly impossible to replicate the results that a professional would be able to produce and the impact they'll have on your customers or clients. It would save you money, but there are almost certainly better ways to shave off costs from your balance sheet before taking this step.