With more and more of your clients work being done on computers, choosing a promotional USB drive can be a great way to ensure that your marketing materials are useful and continue to be used year round. here are a few ideas to make sure that your USB goes into high rotation.
There are a growing number of USB designs that are very flat and can be folded down and carried beside credit cards in a wallet. These designs are great because your clients will be regularly using their wallet and are less likely to leave behind a flat and convenient USB compared to a bulkier drive that is more likely to stay in a desk drawer. Make sure to find a sturdy design as well, so that it does not crack if the wallet is dropped as wallets tend to be handled (and dropped!) more that most electronic equipment.
While it is cheaper to choose a lower storage capacity USB these don´t tend to be as useful as they cannot store as many files. If you work in a field that has large file requirements, such as video editing, it is particularly important to choose a USB with the largest possible storage capacity. You can often get large upgrades to storage for a relatively small amount per USB and this is a great investment as it makes it likely that the USB will be used for even longer.
While you want a design that continues to remind the client of your company it is also a good idea to choose a classy design that they can use in any setting. You can ask your printing service for ways to incorporate your logo and branding onto a USB in a tasteful way so that your USB will be a popular and ongoing choice to pull out of the wallet. There is a lot of flexibility in how designs can be places onto 3 dimensional objects and a print service that is experienced in producing USB drives can often give you some great ideas you may not have thought of before.
If you are looking at giving out promotional USB drives as part of your business marketing plan you should talk to your printing service. They can help you to design a useful design that your customers will use over and over again, providing an ongoing reminder of your brand.