20 May 2019
 Categories: , Blog

Creating a good business brochure needs strategic thinking. You've got to consider where you're placing the brochure and your audience to make it valuable for your business. If you're looking at printing your brochure to distribute it in physical locations for customers to read, you need to make sure it is print-ready. Here are some steps to help you do that:

Establish The Brochure Size For Printing

Before designing the brochure, make sure you consider the size you want to print as this will affect the design and print quality. For example, if you design a brochure for an A2 page but end up printing A3 pages, your text and images may end up blurry because of the much larger A3 size. Plan your brochure content and messages at the start so you have a size in mind. Then, make sure you design for the size you want to avoid having to re-do your work and pushing up your marketing costs.

Consider The Page Finish You Want

When printing brochures, you have an option of finishes depending on what kind of product and service you're selling. For example, if you're selling products like scented candles, clothes or electronics, you may want to choose the more luxe, glossy finish. Glossy paper makes brochure colours pop beautifully. But if you're selling a service or something more understated, matte paper may be the ideal choice with its softness. The price of both papers will vary depending on the specific quality you choose, so consider looking at different alternatives before you finalise something for your business. For example, card-quality glossy brochures will perhaps be more expensive than softer-quality glossy paper.

Find Out The Most Optimum File For Printing

Once you finish designing your brochure, choosing the finish and size, you need to proof your content and make sure you're happy with the final layout. Then, it's time to send the artwork for printing. Find out from the printer what file format is most preferable to get the best quality. For example, your printer may prefer a PDF format with a specified amount of bleed applied to accommodate for any movement without compromising on the final layout quality during printing. Follow all the specifications defined for the best-quality print.

Printing a brochure isn't as straightforward as many businesses seem to think. There's a lot to consider to make sure you get it right for your target audience. Reach out to a printing service for more advice.